The Internet is a powerful tool for bringing messages and projects to society. In the case of ‘Fleurs Locales’, the project can be followed with the hashtag #fleurslocales, allowing those interested to follow the publications of the partners and actors involved, with great potential for creating alliances and conversations.
But a project like this also requires raising awareness of the importance of using native seeds to restore degraded spaces wherever possible. Social media is therefore useful because it allows local issues to have a greater impact, to cross borders and become global. Moreover, it is one of the most important platforms today, not only for its ability to quickly reach a large audience, but for the easy accessibility for any person or entity.
The work carried out by the Conservatoire d’espaces naturels d’Occitanie on platforms such as Twitter or Facebook with ‘Fleurs Locales’ is a good example of this: they use multimedia material to describe varied activities directly from the field. You can consult their publications at this link.
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