Reaching our target audience is essential for the development of the project. To this end, the sectoral media is a great ally, as it brings together an audience already interested in these issues. This is the case with the ‘Fleurs Locales’ strategy, which, although still in its infancy, has already gained the attention of industry media. Such is the case of Agrotec, a leading magazine in Portugal, which has dedicated an extensive article to the project that you can see here, on page 16.
This is the highest-profile example, but not the only one. The other partners have also seen their work reflected in various media such as the Innovaspain portal in Spain, which talks about the project here.
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